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3 Email Marketing Tools To Keep Your Emails From Being Bounced

When sending out emails to prospects and you don't have a personal connection, it can be tough to find their contact information or get a definitive answer about their email patterns. This article covers three tips for cold email marketing so that your email gets delivered to the inbox - not the spam folder!


Introduction: The Problem

The number one problem with email marketing is that your messages can get bounced. A bounce happens when an email message cannot be delivered to the recipient's mailbox. There are several reasons why an email might get bounced, but the most common reason is that the recipient's mailbox is full.


Other reasons for bounces include:

  • The email address is invalid
  • The message is too large
  • The server is down
  • The message contains malware or phishing content


If you're sending out many email campaigns, then it's inevitable that some of your messages will get bounced. But there are ways to reduce the number of bounces you get, and there are also some tools that can help you keep track of which addresses are bouncing so you can clean your list.


Background Information on Email Marketing

Email marketing is a powerful tool for businesses of all sizes. However, email marketers often face the challenge of having their emails bounced. Bounced emails can damage your sender's reputation and impact your deliverability.


There are several reasons why an email may be bounced. The most common reason is that the recipient's mailbox is full.


Other reasons include the recipient's email server being down, the message being too large, or the email containing an invalid link.

You can do a few things to reduce the chances of your emails being bounced.


First, ensure a valid email address for each contact on your list. Second, use an email verification service to confirm that each address is still active. Finally, keep your list clean by removing inactive addresses regularly.


By following these tips, you can help ensure that your emails reach their intended recipients and avoid being bounced back to you.


Bounce Rate & How it Can Hurt Your Campaign

The first thing to know is that a high bounce rate is not necessarily a bad thing. In fact, a high bounce rate can be indicative of several factors, some of which are good for your campaign. However, if your bounce rate is too high, it can hurt your campaign in several ways.


A high bounce rate can hurt your campaign by causing you to miss out on potential customers. If someone tries to sign up for your email list, but their email address is invalid, they'll get bounced back, and you'll never know they existed. A high bounce rate can also cause you to lose subscribers who might otherwise have been interested in what you have to say.


Another way a high bounce rate can hurt your campaign is by making it harder for you to reach your target audience. If most of the people who try to sign up for your email list get bounced, fewer people are receiving your messages. This can make building relationships with potential customers challenging and ultimately hurts your chances of making sales.


Finally, having a high bounce rate can damage your sender's reputation. If too many people try to sign up for your email list but cannot do so because of an invalid email address, this signals to ISPs that you're sending emails to the wrong addresses. This can result in your emails getting blocked or filtered altogether, making it even harder for interested customers to receive them.


All of these factors can have a negative impact on your business, so it's essential to do everything you can to keep your bounce rate as low as possible.


Tips for Keeping Your Bounce Rate Low

You can do a few simple things to reduce your bounce rate and ensure your campaign is as effective as possible.


One of the most important things you can do is ensure your sign-up forms are accurate and up-to-date. If you're using an old form that doesn't include a required field or has incorrect information, people will be more likely to get bounced when they try to sign up. Ensure all your forms are accurate and up-to-date, so interested customers can quickly sign up for your email list.


Another thing you can do is segment your list. This means grouping people together based on similar interests or characteristics. For example, you might segment your list by location, age, or gender. Doing this helps to ensure that people only receive messages that are relevant to them, which reduces the chances of them getting bounced.


Finally, you should regularly clean your list. This means removing invalid email addresses and unsubscribing so only active, interested users remain.

Find Email Addresses Where Your Emails Are Being Bounced

Are you noticing that your emails are being bounced back more often than they used to? If so, there are a few things you can do to find out where your emails are being bounced and what you can do about it.


1. Check Your Email Sending Service: The first thing you should do is check with your email sending service to see if there are any issues on their end. If there are, they may be able to help you troubleshoot the problem.


2. Check Your Recipient's Email Address: Make sure the email address you're sending to is correct, and there aren't any typos. Also, check to see if the mailbox is full or if the email address is no longer active.


3. Check Your Email provider, read more below.

Newest TrustRank and 3 Email Marketing Tools to Prevent This from Happening

The average person receives 121 emails per day and sends out 40. That’s a lot of emails! While the convenience of email is great, sometimes things can go wrong. This can happen if your email is marked as spam and sent to the spam folder. This can be frustrating and complicate getting your message across to potential customers.


There are a few things you can do to prevent your email from being sent to spam.


Good email providers

First, make sure you have a good sender reputation by using a reputable email service provider. There are many email service providers available, both free and paid. Some of the most popular email service providers include Gmail, Outlook, AOL Mail, Yahoo Mail, Titan, iCloud Mail, Proton Mail, and Zoho Mail.

ProtonMail is a Swiss-based email service that offers exceptional privacy from the start.

Gmail from Google is the most used and popular email service provider with over 1.2 billion users all around the world.

Outlook from Microsoft is another popular email service provider.

Which email service provider you choose depends on your specific needs and preferences.

Spam Prevention

Second, avoid using common spam trigger words in your subject line and body copy.

Spam trigger words are words or phrases that email providers see as red flags. These include overpromising or exaggerated results, scams, over-excitement, money, finances, business, urgency, pressure, or adult themes.


In general, spam trigger words can be grouped into these 6 broad categories:

  • Manipulative: creating unnecessary urgency or pressure.
  • Needy: sounding desperate or exaggerated claims.
  • Sleazy: being too pushy.
  • Cheap: no pre-qualifications, everybody wins.
  • Far-fetched: statements that are too good to be true

Clean your contact list

Finally, keep your list clean by regularly removing inactive subscribers. In addition to these general tips, there are some specific tools you can use to help improve your chances of landing in the inbox instead of the spam folder.

Here are 3 of the best email marketing tools:


  • 1. Systeme.io – This tool allows you to check your sender's reputation and see how likely you are to end up in the recipient’s spam folder.
  • 2. MailChimp – MailChimp is a popular email service provider that offers tools to help improve deliverability, including pre-built templates and customizable options.


  • 3. Klicktipp – Klicktipp provides an Email Delivery Service that helps improve deliverability with features like real-time monitoring and expert support. Also, you can calculate your spam score before.

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Systeme.io is the only tool you need to launch your online business.

Hi, I am Antonio Blago

Affiliate Earnings Founder Antonio has a passion for affiliate marketing and a bone to pick with marketers who don't use them.


Antonio is on a mission to help New Affiliate Marketers combine his strategies and research to create high-converting funnels, make money, and reach financial freedom.

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